A website can help or hinder your sales.
If you plan on updating it regularly, it can help. If you build it and forget it and don’t do anything, then it’s a waste of space.
A website for your book can be a great asset. You have your main page that you can show images of your recent books or contests as a slider, then a page for your library, a page for your author’s bio, press release, and photo gallery, a FAQ’s page, and latest news. If you set it up as a wordpress site, it can be easier. I did this for all three of my websites. Such as this one. I bought the domain name for $10, and got a hosting package for it. After that I installed wordpress, found the theme I liked and then designed to fit what I wanted it to do. Such as the blog part is my updates. And my updates, show up on the sidebar of my front page. This way, I am still using the blog part but using it as an update instead of just blogging.
I did the same with my author’s website. The last page is my latest news, where I can send out a post to whoever is subscribed as well as Twitter, Facebook, Stumbleupon, Tumblr, and Linkedin.
If you want to go the free route, you can get a blogspot or wordpress blog and just play around with it and find tutorials on building it the way you want. You can also find themes for them, although there isn’t as much and sometimes require some coding. Of course all of that can be found online and isn’t that difficult. If you can format your e-book, you can do a little coding on a website.
One of the things I wanted to share also that will make it easier on you when updating your website is a plug-in called SNAP, Social Network Auto Poster. It can be good but it also takes away from the personal touch. Some people don’t like this. Myself, I would probably use it for Stumbleupon, Tumblr, and Linkedin, and post to Twitter and Facebook myself. Either way, that still cuts down on the amount of typing I do. Of course, you can always just link Twitter and Facebook together. The choice is yours though.
Did you find a website as helpful or a hindrance? Did you use it to blog and tell your story? Or is it used just to update about your recent books?